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As one of the largest domestic foundations that has supported civic initiatives and local organizations for years, Trag, in cooperation with European Union, Charles Stewart Mott Foundation, the Rockefeller Brothers Fund (RBF), VIA Foundation, Magazine Ekonometar, Business Magazine, Color Press Group, Adria Media Group, Blic, Magazine New Economy, Business Info Group and Confluence Property Management announces the opening of the competition for the eleventh annual VIRTUS award for companies and individuals that supported non-profit actions or organizations for the public good in the most efficient and effective way in 2016/2017.

This is the first award of this kind ever to be organized in Serbia. Its intention is to become a traditional event and a major landmark related to giving for the public good. Based on the previous great accomplishments, we continue to award and acknowledge the exemplary companies and individuals who significantly contributed to the development of philanthropy in their local communities.


The objective of this prestigious award is to acknowledge and publicly name companies, enterprises and individuals that provided strategic and long-term support to community development thus setting the best example for others to follow.

One of the objectives of this Award is to promote and encourage philanthropy in our country and to increase the participation of companies, enterprises and individuals in initiatives and programs for public good in the future.

The competition itself offers an opportunity to associations, civil society organizations (CSOs) and final beneficiaries of donations to publicly express their gratitude to donors. On the other hand, the award makes it possible for companies and individuals to get wider public support for the projects to whose implementation they generously contribute.


Award nominees can be:
who supported a social or non-profit action or organization during 2016/2017.
Non-profit organizations and state institutions are not eligible to apply for the award. They can be quoted in the application form only as partners of the nominated company/enterprise and/or individual.


Award nominees can be proposed by: all interested citizens, individuals, non-profit organizations, media, PR agencies, marketing agencies, and also by companies and enterprises.


Companies and enterprises can compete for the following award categories:
Individuals can compete in the category:


Winners of the competition will get:

• Specially designed artefact symbolizing the idea of giving for common good
• Significant media promotion by the Trag foundation

The winners in categories related to corporate philanthropy will get the right to display the official sign of VIRTUS Award for 2017 on all their products, promotional material and documents.


• For this competition, nominated individual and company/enterprise’s activities have to be implemented in the period between October 1st, 2016 and December 31st, 2017. The company/enterprise can apply for one or more corporate philanthropy award categories at the same time.

• Enterprises/Companies and individuals who were awarded in one of the five main categories in the previous award cycle are not eligible for nomination in this competition round.

• Only completed applications submitted in an appropriate purpose-made application form that arrive within the given deadline will be taken into consideration.

 The deadline for submission of applications and accompanying documents is February 14th, 2018. 


After a thorough consideration of all nominations, a decision on award recipients will be made by an independent jury (selection committee) in accordance with the unique criteria. The jury will consist of prominent individuals coming from the business sector, the CSO sector, media and marketing.


Ana Tozzi
Foreign Investors Council
Katarina Obradović Jovanović
Ministry of Economy
Radojka Nikolić
NIRA Press
Robert Čoban
Color Press Group
Nenad Blagojević
Stories with a soul


During the decision making process, the jury will consider several criteria:
Please note: Enterprises/companies and individuals that were awarded in one of the five main categories in the previous award cycle do not have right to be nominated in this competition round. Listed criteria present the basis for decision-making process.


The entire project, competition and the Awards ceremony is organized by Trag foundation with financial support of the European Union, Charles Stewart Mott Foundation and the Rockefeller Brothers Fund (RBF). VIRTUS is also realized in cooperation with VIA Foundation, Magazine Ekonometar, Business Magazine,Color Press Group, Adria Media Group, Blic, Magazine New Economy, Business Info Group and Confluence Property Management as well as many others who recognized the importance and potential of this initiative and provided their support.